We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
Cookie Policy
We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.Information from other sources
We may collect personal information about you from third-party sources, including Ad Networks and Retail Partners.
The categories of information we may collect include:
Ad Networks
- Personal Identifiers, including Name and Email address
Retail Partners
- Personal Identifiers, including Name, Email address, and Postal address
- Commercial Information, including Purchases
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data | We delete or anonymize data concerning your use of our website until the consumer opts out or requests deletion. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Credit or debit card number, General location data | We delete or anonymize data concerning your use of our website until the consumer opts out or requests deletion. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number | We delete or anonymize data concerning your use of our website until the consumer opts out or requests deletion. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, General location data | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases | We delete or anonymize data concerning your use of our website until the consumer opts out or requests deletion. |
| Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations. |
| Data we collect for security purposes, including Name, Email address, Online Identifiers | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why we process your information
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Meeting Compliance & Legal Requirements
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Tracking Purchases & Customer Data
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Business Operations Tool, Commerce Software Tools, Contractors, Governance, Risk & Compliance Software, IT Infrastructure Services, and Sales & Marketing Tools | Ad Networks and Data Analytics Providers |
| Internet Activity | Commerce Software Tools, Contractors, and Sales & Marketing Tools | Ad Networks and Data Analytics Providers |
| Commercial Information | Business Operations Tool, Commerce Software Tools, Contractors, and Customer Support Tools | Payment Processors |
| Financial Information | Business Operations Tool, Commerce Software Tools, Contractors, and Customer Support Tools | Payment Processors |
| Location Information | Commerce Software Tools and Contractors | Data Analytics Providers |
This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.
Collection and Disclosure of Personal Data
The personal data we collect and how we share it is described above in our Privacy Policy.
We may disclose your personal information to the following third party controllers for business purposes: Apple Pay, PayPal - Pay with PayPal, Venmo, Pay Later, Amazon Pay, Google Ads, Pinterest Ads, Facebook Ads, Instagram Ads, Microsoft Ads. To understand how these parties handle your data, please refer to their respective privacy policies.
Cookie Notice
We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Manage your cookie consent here.
Essential Cookies
We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.
| Cookie Name | Provider | Duration |
|---|---|---|
| _sp_id.2589 | BigCommerce | 1 Year 30 Days |
| _sp_ses.2589 | BigCommerce | 31 Mins |
| SHOP_SESSION_TOKEN | BigCommerce | 7 Days |
| Shopper-Pref | BigCommerce | 7 Days |
| STORE_VISITOR | BigCommerce | 1 Day |
| XSRF-TOKEN | First Party | Session |
Analytics Cookies
These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.
| Cookie Name | Provider | Duration |
|---|---|---|
| _ga | Google Analytics | 1 Year 30 Days |
| _ga_2CWD7SBKS4 | Google Analytics | 1 Year 30 Days |
| _gat | Google Analytics | 2 Mins |
| _gid | Google Analytics | 1 Day |
| _hjAbsoluteSessionInProgress | First Party | 31 Mins |
| _hjFirstSeen | First Party | 31 Mins |
| _hjIncludedInSessionSample_2112028 | First Party | 31 Mins |
| _hjSession_2112028 | First Party | 31 Mins |
| _hjSessionUser_2112028 | First Party | 30 Days |
| ajs_anonymous_id | First Party | 30 Days |
| ajs_group_id | First Party | 30 Days |
| ajs_user_id | First Party | 30 Days |
| AMP_9bdc728a74 | First Party | 30 Days |
| athena_short_visit_id | First Party | 30 Mins |
| fornax_anonymousId | BigCommerce | 1 Year 30 Days |
Personalization Cookies
We use these cookies to enhance functionality and personalize content for you. For example, they allow us to remember you when you return to our website or app. If you do not allow these cookies then some or all of these services may not function properly.
| Cookie Name | Provider | Duration |
|---|---|---|
| pixel | Yotpo | 30 Days |
| yotpo_pixel | Yotpo | 1 Day |
Advertising Cookies
These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.
| Cookie Name | Provider | Duration |
|---|---|---|
| __kla_id | Klaviyo | 1 Year 30 Days |
| _fbp | Facebook Ads | 2 Months 30 Days |
| _gcl_au | Google Ads | 2 Months 30 Days |
| _pin_unauth | Pinterest Ads | 30 Days |
| _uetsid | Microsoft Ads | 1 Day |
| _uetvid | Microsoft Ads | 1 Year 24 Days |
| ar_debug | Pinterest Ads | 30 Days |
| MR | Microsoft Ads | 7 Days |
| MUID | Microsoft Ads | 1 Year 24 Days |
| NID | Google Ads | 6 Months 1 Day |
| test_cookie | Google Ads | 15 Mins |
Lawful Bases and Legitimate Interests
We process personal data on the following lawful bases:
- Complying with legal obligations
- Fulfilling contracts
- Consent
- Legitimate interests
Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Processing Payments, Providing Customer Support, Analyzing Data, Sending Promotional Communications, Conducting Surveys, Tracking Purchases & Customer Data, Delivering Targeted Ads, Meeting Compliance & Legal Requirements, and Fulfilling Customer Orders.
International Data Transfers
We may send the personal data of individuals in the EEA/UK to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC) or the UK Information Commissioner's Office (ICO) on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR), the EU-US Data Privacy Framework and UK-US Data Bridge agreements, Standard Contractual Clauses (SCCs) issued by the EC or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK. You may read more about international data transfer mechanisms at the following links:
- https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
- https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/
Privacy Rights
Individuals in the EEA/UK have the following rights regarding their personal data. Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.
Right to access. You have the right to request a copy of the personal data we hold about you.
Right of portability. You have the right to ask us to transfer your data to another party.
Right to rectification. You have the right to request that we rectify any incorrect information we have about you.
Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.
Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit the Information Commissioner’s Office website at https://ico.org.uk/, or see a list of EU Data Protection Authorities at https://www.gdprregister.eu/gdpr/dpa-gdpr/.
Inquiries
Controller contact information
Tortuga Rum Cakes
